Industry-University Cooperation at Penn State's Institute for the Study of Business Markets

Gary L. Lilien
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Gary L. Lilien: The Pennsylvania State University, 113 Business Administration Building II, University Park, Pennsylvania 16802

Interfaces, 1990, vol. 20, issue 6, 94-98

Abstract: Penn State's Institute for the Study of Business Markets (ISBM), now seven years old and sponsored by 38 firms, has two affiliated research centers and revenue of over $500,000 per year. Its major mission is to do publishable academic research, either basic or applied, in business marketing.

Keywords: research and development; professional: comments on (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:20:y:1990:i:6:p:94-98

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