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Creativity in MS/OR: Creative Thinking, A Basis for MS/OR Problem Solving

James R. Evans
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James R. Evans: Department of Quantitative Analysis and Information Systems, University of Cincinnati, Cincinnati, Ohio 45221-0130

Interfaces, 1991, vol. 21, issue 5, 12-15

Abstract: Gene Woolsey and others have taught us that mathematics and models are not always necessary to solve important problems in MS/OR. Often, the best solutions are novel and unusual—that is, they are creative. In teaching undergraduates, I found that learning the principles of creative thinking helped students to address unstructured cases and to apply the traditional operations research problem-solving techniques. I also find these principles helpful in explaining, understanding, and enhancing what I do in teaching, research, and consulting. In these columns, I plan to discuss many principles of creative thinking, methods for becoming more creative, and ways to enhance problem-solving skills. I invite you to submit your examples, comments, and perspectives on creativity.

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Date: 1991
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