The Success of High-Technology Firms: Early Technological and Marketing Influences

Edward B. Roberts
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Edward B. Roberts: Sloan School of Management, Massachusetts Institute of Technology, 50 Memorial Drive, Cambridge, Massachusetts 02139

Interfaces, 1992, vol. 22, issue 4, 3-12

Abstract: The success of high-technology companies depends upon many factors, among them technological and marketing influences at or soon after company founding. For a sample of newly founded companies in the Greater Boston area, rapid transfer of technology from an advanced technology-based “incubating organization,” an initial focus upon product development and manufacture, visible marketing organization and practices, and accurate understanding of customer needs and competition are apparent among the more successful.

Keywords: strategy; industries: electronic (search for similar items in EconPapers)
Date: 1992
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