The Strategic Path for Achieving Market Leadership within an Innovation-Driven Industry—The HDTV Case Example

Jean-Pierre Coffinet and Joseph Nemec
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Jean-Pierre Coffinet: Booz, Allen and Hamilton, Inc., 112, Avenue Kléber, 75116 Paris Cedex 16, France
Joseph Nemec: Booz, Allen and Hamilton, Inc., 101 Park Avenue, New York, New York 10178

Interfaces, 1992, vol. 22, issue 4, 49-59

Abstract: A winning competitive strategy for an innovation like high definition TV depends on formulating a proper long-term vision of an accessible market goal and of the possible paths leading to it. Two dimensions are of major importance in selecting the optimum path: the importance of barriers to the innovation in terms of new technologies and infrastructure displacement implications and the incremental value of the innovation to users. Phase diagrams enable one to plot competitors' actual and future positions and assess relative risks and returns. A technology strategy that takes these dimensions into account is easier to formulate, and its outcome may be almost predictable.

Keywords: strategy; industries: electric/electronic (search for similar items in EconPapers)
Date: 1992
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