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The Unifying Vision Process: Value beyond Traditional Decision Analysis in Multiple-Decision-Maker Environments

Michael W. Kusnic and Daniel Owen
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Michael W. Kusnic: Decision Support Center, General Motors Corporation, 3044 West Grand Boulevard 6-243, Detroit, Michigan 48202
Daniel Owen: Decision & Risk Analysis, Inc., Detroit Area Office, 954 Pine Tree Road, Lake Orion, Michigan 48362

Interfaces, 1992, vol. 22, issue 6, 150-166

Abstract: A new process for the application of decision analysis and other analytical methodologies, called the unifying vision process, can be very valuable in multiple-decision-maker environments. This process is valuable because it removes constraints on the analysis and increases the likelihood that the recommendations will be implemented. Its value is the consequence of establishing a unified vision or “sense of how the world works” among the multiple decision makers. The unified vision is not a compromise but a new, superordinate vision that encompasses the visions initially held by all of the decision makers. The establishment of a unified vision is enabled by the learning that occurs throughout the process.

Keywords: decision analysis: applications; industries: transportation equipment (search for similar items in EconPapers)
Date: 1992
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Citations: View citations in EconPapers (6)

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