Modeling Telecommunications Demand Analysis

Donald J. Kridel and Daniel R. Dolk
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Donald J. Kridel: Southwestern Bell Corporation, One Bell Center, Room 40-U-5, St. Louis, Missouri 63101
Daniel R. Dolk: Department of Administrative Sciences (54DK), Naval Postgraduate School, Monterey, California 93943

Interfaces, 1993, vol. 23, issue 2, 3-13

Abstract: Over the last 20 years, legal and regulatory decisions, culminating in the divestiture of the Bell Operating Companies (BOCs) by American Telephone and Telegraph (AT&T) in 1984, have led to an upsurge in the importance of applied econometrics in the telecommunications industry. Increased attention to demand analysis, or empirical economics, has fostered a commensurate increase in modeling sophistication—both for the analyst and for the underlying modeling component of decision support systems. Whereas (aggregate) pooled regression models were more appropriate for the rate-case environment, (disaggregate) optimization-based models have proved more useful for the marketing orientation. Stand-alone analytical systems are no longer sufficient. The critical transition in organizational perspective reflects a need for integrated modeling environments that offer multiple modeling paradigms, linkage among models, consistent access to data resources, and intelligent support.

Keywords: industries: communications; marketing (search for similar items in EconPapers)
Date: 1993
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:23:y:1993:i:2:p:3-13

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