Creativity in MS/OR: Value-Focused Thinking—Creativity Directed toward Decision Making

Ralph L. Keeney
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Ralph L. Keeney: University of Southern California, Los Angeles, California 90089

Interfaces, 1993, vol. 23, issue 3, 62-67

Abstract: One key principle of creative thinking that differs from those for conventional problem solving is to separate idea generation from idea evaluation and idea selection. In this guest column, Ralph Keeney proposes “value-focused thinking” as a means of generating alternatives for decision problems and of identifying decision opportunities where time and effort could be productively invested.

Keywords: decision analysis: criteria; professional: MS/OR philosophy (search for similar items in EconPapers)
Date: 1993
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:23:y:1993:i:3:p:62-67

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