Creativity in MS/OR: Ten Exercises and the Number 24

James R. Evans and A. Alan B. Pritsker
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James R. Evans: Department of Quantitative Analysis and Operations Management, University of Cincinnati, Cincinnati, Ohio 45221-0130
A. Alan B. Pritsker: Pritsker Corporation, 1305 Cumberland Avenue, West Lafayette, Indiana 47906-0413

Interfaces, 1995, vol. 25, issue 2, 37-41

Abstract: In a previous column (Evans [Evans, James R. 1993. Creativity in MS/OR: The multiple dimensions of creativity. Interfaces 23 (2) 80–83.]), I described some key traits that promote divergent thinking among creative individuals. These include awareness and problem sensitivity, fluency, flexibility, originality, and intellectual playfulness. Creativity can be enhanced by consciously trying to improve these traits. The two most important rules are to defer judgment and seek quantity (of ideas).

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Date: 1995
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