Value-Focused Thinking in a Difficult Context: Planning Tourism for Guimaras, Philippines

Timothy McDaniels and William Trousdale
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Timothy McDaniels: Institute of Resources and Environment, University of British Columbia, Vancouver, British Columbia, Canada V6T 1W5
William Trousdale: EcoPlan International, 39113-3695 West 10th Avenue, Vancouver, British Columbia, Canada V6R 4P1

Interfaces, 1999, vol. 29, issue 4, 58-70

Abstract: We used value-focused thinking as a framework for planning tourism in Guimaras, Philippines. Our objective was to help government officials and stakeholders devise new strategies for developing rural tourism. The developing-world setting and a pre-existing commitment to a planning alternative that faced severe obstacles made our work difficult. We clarified the planning context, assessed the tourism market potential, and structured objectives with a series of interviews. In a multi-stakeholder workshop, the objectives were ranked and weighted, and new alternatives were developed. Tourism planning in Guimaras has been substantially changed as a result of these activities, with two new approaches being pursued. This case study, and our past experience, suggest value-focused thinking is useful “decision therapy.”

Keywords: decision analysis; applications; planning; government (search for similar items in EconPapers)
Date: 1999
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Citations: View citations in EconPapers (3)

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