Reply to Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment

Terry J. Hill, Rafael Menda and David M. Dilts
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Terry J. Hill: London Business School, Sussex Place, Regents Park, London, NW1 4SA, United Kingdom
Rafael Menda: Graduate School of Business, University of Cape Town, Rondebosch-7700, Cape Town, South Africa
David M. Dilts: Department of Management Sciences, University of Waterloo, Waterloo, Ontario N2L 3G1, Canada

Interfaces, 1999, vol. 29, issue 6, 129-132

Abstract: Reply to the “Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment” by Richard J. Schonberger ( Interfaces vol. 29, no. 6, November–December 1999, pp. 127–129) referring to the Interfaces July–August 1998 article “Using product profiling to illustrate manufacturing-marketing misalignment” by Hill, Menda, and Dilts, where they described Rumack Pharmaceutical Company (disguised name) as an example of misalignment between marketing and manufacturing.

Keywords: industries; pharmaceutical; manufacturing; strategy (search for similar items in EconPapers)
Date: 1999
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