Developing a Foundation for Strategy at Seagate Software

Ralph L. Keeney
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Ralph L. Keeney: Center for Telecommunications Management, Marshall School of Business, University of Southern California, Los Angeles, California 90089

Interfaces, 1999, vol. 29, issue 6, 4-15

Abstract: Seagate Software provides tools and applications for managing and accessing information. In 1995, Seagate Technology began building the company using a strategy of acquiring software companies with synergistic products for information, network, and storage management. After over a dozen acquisitions, it needed to integrate them into a single company with a common vision and a shared sense of values. To help, Seagate used value-focused thinking to create and organize a complete set of company objectives based on discussions with key individuals, originally from several different acquired companies. The discussions also provided a list of issues and decision opportunities to address. Seagate used the objectives as a foundation for talking about the desired properties of vision and mission statements and creating several possibilities for each. The process and the resulting vision and mission statements contributed to creating a single company with clear, agreed-upon direction.

Keywords: industries; computer/electronic; organizational studies; decision making (search for similar items in EconPapers)
Date: 1999
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Citations: View citations in EconPapers (1)

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