E Media's Global Zero: Design for Environment in a Small Firm

Susan Carlson-Skalak, John Leschke, Mark Sondeen and Paul Gelardi
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Susan Carlson-Skalak: Department of Mechanical and Aerospace Engineering, University of Virginia, Charlottesville, Virginia 22903
John Leschke: McIntire School of Commerce, University of Virginia
Mark Sondeen: Department of Mechanical and Aerospace Engineering, University of Virginia
Paul Gelardi: E Media, PO Box 488, Kennebunk, Maine 04043

Interfaces, 2000, vol. 30, issue 3, 66-82

Abstract: Shape, Inc. is the last remaining videocassette manufacturer in the United States. It successfully competes against foreign suppliers with a nearly 50-fold labor-cost advantage using a combination of automation and innovative design. One of its products, the Global Zero (G0) videocassette, exemplifies many of the precepts outlined by sustainable design. Developed over a period of three years by the design firm E Media and coming into production in January 1993, the Global Zero offers an alternative that is cost-effective to manufacture, offers consumer advantages, is 100-percent recyclable, and has the potential for a closed-loop material usage cycle.

Keywords: INDUSTRIES—COMPUTER—ELECTRONIC; ENVIRONMENT (search for similar items in EconPapers)
Date: 2000
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