The Value of Decision Analysis at Eastman Kodak Company, 1990-1999

Robert T. Clemen and Robert C. Kwit
Additional contact information
Robert T. Clemen: Fuqua School of Business, Duke University, Durham, North Carolina 27708
Robert C. Kwit: Eastman Kodak Company, 155 Port View Circle, Rochester, New York 14617-1468

Interfaces, 2001, vol. 31, issue 5, 74-92

Abstract: Because of the one-time nature of typical decision-analysis projects, organizations often have difficulty identifying and documenting their value. Based on Eastman Kodak Company's records for 1990 to 1999, we estimated that decision analysis contributed around a billion dollars to the organization over this time. The data also reflect the many roles decision analysis can play. Aside from its monetary benefits, it promotes careful thinking about strategies and alternatives, improved understanding and appreciation of risk, and use of systematic decision-making principles.

Keywords: DECISION; ANALYSIS—APPLICATIONS (search for similar items in EconPapers)
Date: 2001
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Citations: View citations in EconPapers (13)

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