Implementing a Distribution-Network Decision-Support System at Pfizer/Warner-Lambert

Vijay Gupta (), Emmanuel Peters (), Tan Miller () and Kelvin Blyden ()
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Vijay Gupta: Pfizer Inc., 201 Tabor Road, Morris Plains, New Jersey 07950
Emmanuel Peters: Pfizer Inc., 201 Tabor Road, Morris Plains, New Jersey 07950
Tan Miller: Pfizer Inc., 201 Tabor Road, Morris Plains, New Jersey 07950
Kelvin Blyden: Lockheed Martin, 199 Borton Landing Road, Moorestown, New Jersey 08057

Interfaces, 2002, vol. 32, issue 4, 28-45

Abstract: We constructed a decision-support system (DSS) to help the distribution network of Pfizer/Warner Lambert to plan its operations. Using OR tools, databases, programming languages, and spreadsheets, this system supports decisions concerning daily operations, annual planning, and long-run strategic planning. This DSS improved the firm's ability to make rapid, better-informed decisions in many different areas of distribution and supply chain ranging from individual customer deliveries to long-term manufacturing location and technology.

Keywords: Decision analysis: applications; Industries: pharmaceuticals (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (2)

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