Newsvendors Tackle the Newsvendor Problem

Martin A. Koschat (), Glorian L. Berk (), Jeffrey A. Blatt (), Nancy M. Kunz (), Michael H. LePore () and Sam Blyakher ()
Additional contact information
Martin A. Koschat: TDS–AOL Time Warner, Sports Illustrated Building, 7th Floor, 135 West 50th Street, New York, New York 10020-1201
Glorian L. Berk: TDS–AOL Time Warner, Sports Illustrated Building, 7th Floor, 135 West 50th Street, New York, New York 10020-1201
Jeffrey A. Blatt: TDS–AOL Time Warner, Sports Illustrated Building, 7th Floor, 135 West 50th Street, New York, New York 10020-1201
Nancy M. Kunz: TDS–AOL Time Warner, Sports Illustrated Building, 7th Floor, 135 West 50th Street, New York, New York 10020-1201
Michael H. LePore: TDS–AOL Time Warner, Sports Illustrated Building, 7th Floor, 135 West 50th Street, New York, New York 10020-1201
Sam Blyakher: McKinsey & Company, 55 East 52nd Street, New York, New York 10022

Interfaces, 2003, vol. 33, issue 3, 72-84

Abstract: In 1998, the retail sales and marketing division of Time Inc., the largest publisher of consumer magazines in the US, reviewed its newsstand distribution principles and procedures for its magazines. This review affected the three major distribution decisions: the evaluation of each magazine's national print order, the wholesaler allotment procedure, and the store distribution process. For this three-echelon distribution problem, we had to adapt well-known formal solutions so that they could be implemented within the constraints of the magazine distribution channel. The revised process, referred to as Time Inc.'s Draw Management Program, has generated incremental profits in excess of $3.5 million annually.

Keywords: Inventory/production:; applications.; Industries:; communications/journalism. (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (4)

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