Hewlett-Packard Combined OR and Expert Knowledge to Design Its Supply Chains

Claude Laval (), Marc Feyhl () and Steve Kakouros ()
Additional contact information
Claude Laval: Strategic Planning and Modeling, Hewlett-Packard, MS 59, 5 Avenue Raymond Chanas, 38053 Grenoble-Cedex 9, France
Marc Feyhl: Strategic Planning and Modeling, Hewlett-Packard, MS 59, 5 Avenue Raymond Chanas, 38053 Grenoble-Cedex 9, France
Steve Kakouros: Strategic Planning and Modeling, Hewlett-Packard, MS 59, 5 Avenue Raymond Chanas, 38053 Grenoble-Cedex 9, France

Interfaces, 2005, vol. 35, issue 3, 238-247

Abstract: Although one can eliminate human bias from scenario definitions when modeling supply chain networks by using a pure operations research approach, the resources, data, and time needed for this approach may prohibit its use in fast-paced business environments. Hewlett-Packard’s (HP’s) strategic planning and modeling (SPaM) team refined an approach using true optimization coupled with scenario analysis, selectively focused on the most critical parameters of the design equation, and used this approach to solve a complex supply chain design problem for HP’s imaging and printing group. The clear and easily demonstrable results helped management to understand their derivation and act confidently. The combined approach gave equal emphasis to optimization and to scenario analysis.

Keywords: facilities: equipment planning: location; industries: computer; electronic (search for similar items in EconPapers)
Date: 2005
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://dx.doi.org/10.1287/inte.1050.0143 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:35:y:2005:i:3:p:238-247

Access Statistics for this article

More articles in Interfaces from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().