Travelocity Becomes a Travel Retailer

Barry C. Smith (), Ross Darrow (), John Elieson (), Dirk Guenther (), B. Venkateshwara Rao () and Faker Zouaoui ()
Additional contact information
Barry C. Smith: Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092
Ross Darrow: Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092
John Elieson: Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092
Dirk Guenther: Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092
B. Venkateshwara Rao: Sabre Holdings, 3150 Sabre Drive, Southlake, Texas 76092
Faker Zouaoui: Sabre Holdings, 3 Campus Circle-Westlake, Suite 100-500, Westlake, Texas 76262

Interfaces, 2007, vol. 37, issue 1, 68-81

Abstract: In 2002, Travelocity lost revenue and market share to competition as the business environment changed. Travelocity and Sabre collaborated to develop the enterprise network model (ENM). The ENM combines discrete choice customer modeling with simulation and large-scale optimization to improve Travelocity’s management supplier agreements, customer marketing, and product pricing. The ENM has helped Travelocity become a more effective retailer and has contributed over $54 million to Travelocity earnings, at a current rate of $43 million per year.

Keywords: industries; transportation; shipping; marketing; buyer behavior (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (12)

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