People Skills: Marketing OR/MS---A People Problem

Robert E. Levasseur ()
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Robert E. Levasseur: Walden University, Annapolis, Maryland 21403

Interfaces, 2007, vol. 37, issue 4, 383-384

Abstract: This is another in a series of articles about some of the most effective models, methods, and processes of organization development (OD), a discipline that offers much to the OR/MS practitioner determined to help clients solve real-world problems. Because it is based on a systemic view of organizations, OD includes the whole universe of ambiguous people-related issues that increasingly determine the success or failure of efforts to implement otherwise flawless technical solutions.

Keywords: organizational behavior; modern marketing (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:37:y:2007:i:4:p:383-384

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