The “Killer Application” of Revenue Management: Harrah's Cherokee Casino & Hotel

Richard Metters (), Carrie Queenan (), Mark Ferguson (), Laura Harrison (), Jon Higbie (), Stan Ward (), Bruce Barfield (), Tammy Farley (), H. Ahmet Kuyumcu () and Amar Duggasani ()
Additional contact information
Richard Metters: Goizueta Business School, Emory University, Atlanta, Georgia 30322
Carrie Queenan: Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana 46556
Mark Ferguson: College of Management, Georgia Institute of Technology, Atlanta, Georgia 30308
Laura Harrison: Harrah's Cherokee Casino & Hotel, Cherokee, North Carolina 28719
Jon Higbie: Revenue Analytics, Atlanta, Georgia 30339
Stan Ward: JDA Software Group, Inc., Marietta, Georgia 30067
Bruce Barfield: The Rainmaker Group, Alpharetta, Georgia 30022
Tammy Farley: The Rainmaker Group, Alpharetta, Georgia 30022
H. Ahmet Kuyumcu: The Rainmaker Group, Alpharetta, Georgia 30022
Amar Duggasani: The Rainmaker Group, Alpharetta, Georgia 30022

Interfaces, 2008, vol. 38, issue 3, 161-175

Abstract: Harrah's Cherokee Casino & Hotel is an unusual example of the use of revenue-management (RM) techniques. Typical RM installations yield revenue improvements of between 3 and 7 percent. The Harrah chain has seen 15-percent improvements, with Harrah's Cherokee Casino & Hotel as the largest beneficiary---although it does not serve alcohol or have traditional table games. In addition, the RM techniques that the Cherokee uses, such as its pricing decisions and customer-segmentation rules, are different from those used in RM applications in other industries.

Keywords: linear programming applications; hotel/motel industry; perishable inventory; gambling (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (7)

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