Management Science in Marketing: The State of the Art

David A. Aaker
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David A. Aaker: School of Business Administration, University of California at Berkeley

Interfaces, 1973, vol. 3, issue 4, 17-31

Abstract: The author identifies areas within marketing in which management science efforts should be highly productive in the coming decade. Some of these areas involve the solution of problems that are inhibiting progress. Others entail extensions to productive lines of previous research. Still others consist of new opportunities which have not previously been given much attention.

Date: 1973
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:3:y:1973:i:4:p:17-31

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