Ford Uses Analytics to Help Fleet Customers Buy More Sustainable Vehicles

Daniel Reich (), Sandra L. Winkler (), Erica Klampfl () and Natalie Olson ()
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Daniel Reich: Research and Advanced Engineering, Ford Motor Company, Dearborn, Michigan 48124
Sandra L. Winkler: Research and Advanced Engineering, Ford Motor Company, Dearborn, Michigan 48124
Erica Klampfl: Research and Advanced Engineering, Ford Motor Company, Dearborn, Michigan 48124
Natalie Olson: North America Fleet, Lease and Remarketing Operations, Ford Motor Company, Dearborn, Michigan 48126

Interfaces, 2015, vol. 45, issue 6, 543-553

Abstract: We developed an innovative technology that uses analytics to promote sustainability as a central purchase consideration for organizations with large fleets of vehicles. Working with Ford’s fleet customers over the past several years, we witnessed their strong and increasing desire to adopt greener vehicle technologies, and their unmet need to financially justify the higher initial investment costs associated with adopting those more fuel-efficient technologies. We responded by developing the Ford Fleet Purchase Planner ™ —a set of tools that begin with simple calculators and gradually transition to highly precise full-fleet optimization tools. These tools enable fleet customers to invest strategically in greener vehicles.

Keywords: sustainability; automotive; sales; innovative analytics; software (search for similar items in EconPapers)
Date: 2015
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