Special Issue Editors' Note: 2017 Wagner Prize Finalist Carbajal et al./Turner Broadcasting System
Russell P. Labe () and
R. John Milne ()
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Russell P. Labe: RPL Analytics Consulting LLC, Belle Mead, New Jersey 08512
R. John Milne: David D. Reh School of Business, Clarkson University, Potsdam, New York 13699
Interfaces, 2018, vol. 48, issue 5, 402
Abstract:
The Turner Broadcasting application earned special recognition and inspired special publication treatment. This 2017 Wagner Prize finalist also became an Edelman Award finalist in the 2018 Edelman competition immediately following the Wagner competition. Therefore, it is being honored with special publication treatment in which the work will be presented in a combined Wagner–Edelman paper. Furthermore, as another special distinction, the application was the winner of the 2017 Innovative Applications in Analytics Award. Unlike the Edelman and Wagner competitions, the latter award competition is not explicitly associated with a finalist publication in Interfaces .
Keywords: audience targeting; data fusion; mixed-integer programming; television advertising (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:48:y:2018:i:5:p:402
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