Experiments in a Credit Card Center

A. R. Klingel and M. W. Press
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A. R. Klingel: Standard Oil Co. of Ohio, Midland Building, Cleveland, Ohio 44115
M. W. Press: Standard Oil Co. of Ohio, Midland Building, Cleveland, Ohio 44115

Interfaces, 1976, vol. 6, issue 4, 38-44

Abstract: In this article the authors discuss and illustrate the use of experiments which have been successful in guiding management of a credit card center of a large company. In the paper, technical jargon regarding statistical designs and analyses is kept to a minimum, as the major interest here lies in the use of designed experiments to study management policies and their effect on customer behavior.

Date: 1976
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:6:y:1976:i:4:p:38-44

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