Alimentos Latinoamérica, C. A.---A Case Study

John M. Burnham
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John M. Burnham: Wake Forest University

Interfaces, 1976, vol. 6, issue 4, 50-55

Abstract: ALCA, a U. S. subsidiary in Latin America, has been importing, processing, packaging and distributing a “name” food product for 15 years. Large contribution margins and an expanding market have not resulted in profits. A consultant spent 40 days on-site, with a team of student analysts, to offer corrective recommendations based on an integration of organizational, informational and quantitative systems work. Here is what they found and did. And what happened after.

Date: 1976
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