Why Corporate Planning Models?

Thomas H. Naylor
Additional contact information
Thomas H. Naylor: Duke University and Social Systems, Inc.

Interfaces, 1977, vol. 8, issue 1, 87-94

Abstract: Lewis Young, Editor-in-Chief of Business Week , suggested in 1976 that “Corporate planning models and management science are substitutes for good management.” On the other hand, one of the advertisers in Business Week , the International Business Machines Corporation, frequently devotes the major portion of its two-page advertisements to only two words---“what if?” In the lower right-hand corner of these ads one reads: “Planning will never become an exact science. But it can now be less of a venture into the unknown. The future is a moving target. Computers can improve your aim.” This paper is about corporate planning and how computer based planning models can be used to “improve your aim.”

Date: 1977
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://dx.doi.org/10.1287/inte.8.1.87 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:8:y:1977:i:1:p:87-94

Access Statistics for this article

More articles in Interfaces from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().