Case—Canyon Bicycles: Judgmental Demand Forecasting in Direct Sales

Christoph Diermann () and Arnd Huchzermeier ()
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Christoph Diermann: WHU—Otto Beisheim School of Management, 56179 Vallendar, Germany
Arnd Huchzermeier: WHU—Otto Beisheim School of Management, 56179 Vallendar, Germany

INFORMS Transactions on Education, 2017, vol. 17, issue 2, 63-74

Keywords: judgmental demand forecasting; demand uncertainty; debiasing demand forecasts; forecast accuracy (search for similar items in EconPapers)
Date: 2017
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