Case—The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service

Arnd Huchzermeier (), Jannik Wolters () and Marcel Uphues ()
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Arnd Huchzermeier: WHU – Otto Beisheim School of Management, 56179 Vallendar, Germany
Jannik Wolters: WHU – Otto Beisheim School of Management, 56179 Vallendar, Germany
Marcel Uphues: 40239 Düsseldorf, Germany

INFORMS Transactions on Education, 2023, vol. 24, issue 1, 22-32

Keywords: subscription program; customer loyalty; grocery retailing; data analytics; gross profit optimization (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orited:v:24:y:2023:i:1:p:22-32

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