Case—Prescriptive Analytics for Entrepreneurial Growth: Data-Driven Strategic Decision Making at iParty Bangkok Co., Ltd

Dong (Michelle) Li (), Dessislava Pachamanova () and Phattharanan Siricharoensang ()
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Dong (Michelle) Li: Mathematics, Analytics, Science and Technology Division, Babson College, Wellesley, Massachusetts 02457
Dessislava Pachamanova: Mathematics, Analytics, Science and Technology Division, Babson College, Wellesley, Massachusetts 02457
Phattharanan Siricharoensang: iParty Bangkok Co., Ltd., Bangkok 10110, Thailand

INFORMS Transactions on Education, 2025, vol. 25, issue 2, 175-178

Keywords: vehicle routing problem; problem framing; entrepreneurship; heuristics; prescriptive analytics; surrogate experiential learning (search for similar items in EconPapers)
Date: 2025
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