Marketing Science

1982 - 2025

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Volume 44, issue 5, 2025

Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing pp. 975-984

Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman and Catherine Tucker

Mass Shootings and Their Impact on Retail pp. 985-994

Khai Chiong, Seung Mok (Simon) Kim and Tongil Kim Ti

LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments pp. 995-1016

Zikun Ye, Hema Yoganarasimhan and Yufeng Zheng

Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients pp. 1017-1037

Reza Roshangarzadeh, Tongil Kim Ti and Shervin Shahrokhi Tehrani

Sustainable Consumption: A Strategic Analysis pp. 1038-1057

Wilfred Amaldoss and Siddharth Prusty

The Value of Professional Ties in B2B Markets pp. 1058-1081

Navid Mojir and Sriya Anbil

Optimizing Scalable Targeted Marketing Policies with Constraints pp. 1082-1103

Haihao Lu, Duncan Simester and Yuting Zhu

Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? pp. 1104-1124

Jonne Y. Guyt, Arjen van Lin and Kristopher O. Keller

Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance pp. 1125-1144

Yitian (Sky) Liang, Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang and Yubo Chen

Reputation for Privacy pp. 1145-1162

Yunfei (Jesse) Yao

CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure pp. 1163-1187

Cheng Chou and Tim Derdenger

Search Fatigue, Choice Deferral, and Closure pp. 1188-1211

Z. Eddie Ning, J. Miguel Villas-Boas and Yunfei (Jesse) Yao

Volume 44, issue 4, 2025

Frontiers: Generative AI and Personalized Video Advertisements pp. 733-747

Anuj Kapoor and Madhav Kumar

Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms? pp. 748-759

Yu Song and Puneet Manchanda

Buying from a Competitor: A Model of Knowledge Spillover and Innovation pp. 760-776

Dominique Olié Lauga, Matthew Selove and Mohammad Zia

Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy pp. 777-801

Ludovic Stourm and Valeria Stourm

Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution pp. 802-819

Mohammad Zia and Dmitri Kuksov

Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage pp. 820-837

Taotao Ye and Venkatesh (Venky) Shankar

Learning Product Characteristics and Consumer Preferences from Search Data pp. 838-855

Luis Armona, Greg Lewis and Georgios Zervas

Corruption and Stooges in Procurement pp. 856-873

Matthias Kräkel

The Impact of Voluntary Labeling pp. 874-893

Anita Rao and Raluca Ursu

Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry pp. 894-915

Nan Li, Avery Haviv and Mitchell J. Lovett

The Promotional Effects of Live Streams by Twitch Influencers pp. 916-932

Yufeng Huang and Ilya Morozov

Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption pp. 933-953

Uttara M. Ananthakrishnan, Naveen Basavaraj, Sabari Rajan Karmegam, Ananya Sen and Michael D. Smith

Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning pp. 954-969

Moritz von Zahn, Kevin Bauer, Cristina Mihale-Wilson, Johanna Jagow, Maximilian Speicher and Oliver Hinz

Volume 44, issue 3, 2025

The Legacy of John Little for Marketing Science pp. 491-495

Fred Feinberg, John R. Hauser, John Roberts and Juanjuan Zhang

Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand pp. 496-504

Jessica Jumee Kim and Yu-Chang Chen

Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter pp. 505-515

Daniel Ershov, Yanting He and Stephan Seiler

Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System pp. 516-524

Shuang Zheng, Siliang (Jack) Tong, Hyeokkoo Eric Kwon, Gordon Burtch and Xianneng Li

Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign pp. 525-545

Michel Grosz and Devesh Raval

Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors pp. 546-565

Simon J. Blanchard and Mike Palazzolo

The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments pp. 566-592

Akshina Banerjee and Oleg Urminsky

Choice Frictions in Large Assortments pp. 593-625

Olivia R. Natan

Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents pp. 626-654

Yan Xu, Mantian Hu, Junhong Chu and Andrew T. Ching

Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced pp. 655-670

Ziwei Cong, Ying Zhao and Zilei Zhang

Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms pp. 671-690

Qitian Ren

Consumer Search and Product Returns pp. 691-710

Kinshuk Jerath and Qitian Ren

Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers pp. 711-724

Behnam Mohammadi, Nikhil Malik, Tim Derdenger and Kannan Srinivasan

Commentary on “Pricing Prototypical Products” pp. 725-727

Shichang Li, Jingchuan Pu and Quan Zheng

Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? pp. 728-728

Wilfred Amaldoss and Chuan He

Volume 44, issue 2, 2025

Engagement That Sells: Influencer Video Advertising on TikTok pp. 247-267

Jeremy Yang, Juanjuan Zhang and Yuhan Zhang

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta pp. 268-286

Nils Wernerfelt, Anna Tuchman, Bradley T. Shapiro and Robert Moakler

Product Safety and Liability with Deceptive Advertising and Moral Hazard pp. 287-305

Xu Guan, Huan Cao, Krista J. Li and Yucheng Ding

On the Profitability of Loyalty pp. 306-326

Ying Lei, Ji Shen, Ei Yang and Xin Zhai

Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora pp. 327-352

Ali Goli, David H. Reiley and Hongkai Zhang

Overdiagnosis and Undertesting for Infectious Diseases pp. 353-373

Tinglong Dai and Shubhranshu Singh

Endogenous Costs, Market Competition, and Disclosure pp. 374-389

Xi Li

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out pp. 390-410

Z. Eddie Ning, Jiwoong Shin and Jungju Yu

Inventory Information Frictions Explain Price Rigidity in Perishable Groceries pp. 411-436

Naveed Chehrazi, Robert Evan Sanders and Ioannis Stamatopoulos

Parallel Experimentation and Competitive Interference on Online Advertising Platforms pp. 437-456

Caio Waisman, Navdeep S. Sahni, Harikesh Nair and Xiliang Lin

Multiobjective Personalization of Marketing Interventions pp. 457-477

Omid Rafieian, Anuj Kapoor and Amitt Sharma

Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition pp. 478-481

Lan Luo

Volume 44, issue 1, 2025

Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach pp. 1-29

Yuyan Wang, Long Tao and Xian Xing Zhang

Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews pp. 30-53

Ishita Chakraborty, Khai Chiong, Howard Dover and K. Sudhir

What Drives Demand for Playlists on Spotify? pp. 54-64

Max J. Pachali and Hannes Datta

Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue pp. 65-83

Jessie Liu and Yi Liu

The Value of Platform Endorsement pp. 84-101

Mimansa Bairathi, Xu Zhang and Anja Lambrecht

Estimating Parameters of Structural Models Using Neural Networks pp. 102-128

Yanhao (Max) Wei and Zhenling Jiang

Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? pp. 129-154

Rupali Kaul, Stephen J. Anderson, Pradeep Chintagunta and Naufel Vilcassim

The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information pp. 155-175

Yuxin Chen, Jinzhao Du and Ying Lei

Online Causal Inference for Advertising in Real-Time Bidding Auctions pp. 176-195

Caio Waisman, Harikesh Nair and Carlos Carrion

A Theory-Based Explainable Deep Learning Architecture for Music Emotion pp. 196-219

Hortense Fong, Vineet Kumar and K. Sudhir

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games pp. 220-239

Junming Yin, Yue (Katherine) Feng and Yong Liu

Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015) pp. 240-241

Xin He and Chuntao Li

Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence” pp. 242-242

Jeffrey D. Shulman, Marcus Cunha and Julian K. Saint Clair