Marketing Science

1982 - 2025

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Volume 44, issue 4, 2025

Frontiers: Generative AI and Personalized Video Advertisements pp. 733-747

Anuj Kapoor and Madhav Kumar

Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms? pp. 748-759

Yu Song and Puneet Manchanda

Buying from a Competitor: A Model of Knowledge Spillover and Innovation pp. 760-776

Dominique Olié Lauga, Matthew Selove and Mohammad Zia

Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy pp. 777-801

Ludovic Stourm and Valeria Stourm

Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution pp. 802-819

Mohammad Zia and Dmitri Kuksov

Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage pp. 820-837

Taotao Ye and Venkatesh (Venky) Shankar

Learning Product Characteristics and Consumer Preferences from Search Data pp. 838-855

Luis Armona, Greg Lewis and Georgios Zervas

Corruption and Stooges in Procurement pp. 856-873

Matthias Kräkel

The Impact of Voluntary Labeling pp. 874-893

Anita Rao and Raluca Ursu

Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry pp. 894-915

Nan Li, Avery Haviv and Mitchell J. Lovett

The Promotional Effects of Live Streams by Twitch Influencers pp. 916-932

Yufeng Huang and Ilya Morozov

Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption pp. 933-953

Uttara M. Ananthakrishnan, Naveen Basavaraj, Sabari Rajan Karmegam, Ananya Sen and Michael D. Smith

Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning pp. 954-969

Moritz von Zahn, Kevin Bauer, Cristina Mihale-Wilson, Johanna Jagow, Maximilian Speicher and Oliver Hinz

Volume 44, issue 3, 2025

The Legacy of John Little for Marketing Science pp. 491-495

Fred Feinberg, John R. Hauser, John Roberts and Juanjuan Zhang

Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand pp. 496-504

Jessica Jumee Kim and Yu-Chang Chen

Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter pp. 505-515

Daniel Ershov, Yanting He and Stephan Seiler

Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System pp. 516-524

Shuang Zheng, Siliang (Jack) Tong, Hyeokkoo Eric Kwon, Gordon Burtch and Xianneng Li

Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign pp. 525-545

Michel Grosz and Devesh Raval

Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors pp. 546-565

Simon J. Blanchard and Mike Palazzolo

The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments pp. 566-592

Akshina Banerjee and Oleg Urminsky

Choice Frictions in Large Assortments pp. 593-625

Olivia R. Natan

Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents pp. 626-654

Yan Xu, Mantian Hu, Junhong Chu and Andrew T. Ching

Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced pp. 655-670

Ziwei Cong, Ying Zhao and Zilei Zhang

Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms pp. 671-690

Qitian Ren

Consumer Search and Product Returns pp. 691-710

Kinshuk Jerath and Qitian Ren

Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers pp. 711-724

Behnam Mohammadi, Nikhil Malik, Tim Derdenger and Kannan Srinivasan

Commentary on “Pricing Prototypical Products” pp. 725-727

Shichang Li, Jingchuan Pu and Quan Zheng

Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? pp. 728-728

Wilfred Amaldoss and Chuan He

Volume 44, issue 2, 2025

Engagement That Sells: Influencer Video Advertising on TikTok pp. 247-267

Jeremy Yang, Juanjuan Zhang and Yuhan Zhang

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta pp. 268-286

Nils Wernerfelt, Anna Tuchman, Bradley T. Shapiro and Robert Moakler

Product Safety and Liability with Deceptive Advertising and Moral Hazard pp. 287-305

Xu Guan, Huan Cao, Krista J. Li and Yucheng Ding

On the Profitability of Loyalty pp. 306-326

Ying Lei, Ji Shen, Ei Yang and Xin Zhai

Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora pp. 327-352

Ali Goli, David H. Reiley and Hongkai Zhang

Overdiagnosis and Undertesting for Infectious Diseases pp. 353-373

Tinglong Dai and Shubhranshu Singh

Endogenous Costs, Market Competition, and Disclosure pp. 374-389

Xi Li

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out pp. 390-410

Z. Eddie Ning, Jiwoong Shin and Jungju Yu

Inventory Information Frictions Explain Price Rigidity in Perishable Groceries pp. 411-436

Naveed Chehrazi, Robert Evan Sanders and Ioannis Stamatopoulos

Parallel Experimentation and Competitive Interference on Online Advertising Platforms pp. 437-456

Caio Waisman, Navdeep S. Sahni, Harikesh Nair and Xiliang Lin

Multiobjective Personalization of Marketing Interventions pp. 457-477

Omid Rafieian, Anuj Kapoor and Amitt Sharma

Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition pp. 478-481

Lan Luo

Volume 44, issue 1, 2025

Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach pp. 1-29

Yuyan Wang, Long Tao and Xian Xing Zhang

Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews pp. 30-53

Ishita Chakraborty, Khai Chiong, Howard Dover and K. Sudhir

What Drives Demand for Playlists on Spotify? pp. 54-64

Max J. Pachali and Hannes Datta

Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue pp. 65-83

Jessie Liu and Yi Liu

The Value of Platform Endorsement pp. 84-101

Mimansa Bairathi, Xu Zhang and Anja Lambrecht

Estimating Parameters of Structural Models Using Neural Networks pp. 102-128

Yanhao (Max) Wei and Zhenling Jiang

Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? pp. 129-154

Rupali Kaul, Stephen J. Anderson, Pradeep Chintagunta and Naufel Vilcassim

The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information pp. 155-175

Yuxin Chen, Jinzhao Du and Ying Lei

Online Causal Inference for Advertising in Real-Time Bidding Auctions pp. 176-195

Caio Waisman, Harikesh Nair and Carlos Carrion

A Theory-Based Explainable Deep Learning Architecture for Music Emotion pp. 196-219

Hortense Fong, Vineet Kumar and K. Sudhir

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games pp. 220-239

Junming Yin, Yue (Katherine) Feng and Yong Liu

Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015) pp. 240-241

Xin He and Chuntao Li

Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence” pp. 242-242

Jeffrey D. Shulman, Marcus Cunha and Julian K. Saint Clair