Marketing Science

1982 - 2025

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Volume 44, issue 2, 2025

Engagement That Sells: Influencer Video Advertising on TikTok pp. 247-267

Jeremy Yang, Juanjuan Zhang and Yuhan Zhang

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta pp. 268-286

Nils Wernerfelt, Anna Tuchman, Bradley T. Shapiro and Robert Moakler

Product Safety and Liability with Deceptive Advertising and Moral Hazard pp. 287-305

Xu Guan, Huan Cao, Krista J. Li and Yucheng Ding

On the Profitability of Loyalty pp. 306-326

Ying Lei, Ji Shen, Ei Yang and Xin Zhai

Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora pp. 327-352

Ali Goli, David H. Reiley and Hongkai Zhang

Overdiagnosis and Undertesting for Infectious Diseases pp. 353-373

Tinglong Dai and Shubhranshu Singh

Endogenous Costs, Market Competition, and Disclosure pp. 374-389

Xi Li

Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out pp. 390-410

Z. Eddie Ning, Jiwoong Shin and Jungju Yu

Inventory Information Frictions Explain Price Rigidity in Perishable Groceries pp. 411-436

Naveed Chehrazi, Robert Evan Sanders and Ioannis Stamatopoulos

Parallel Experimentation and Competitive Interference on Online Advertising Platforms pp. 437-456

Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair and Xiliang Lin

Multiobjective Personalization of Marketing Interventions pp. 457-477

Omid Rafieian, Anuj Kapoor and Amitt Sharma

Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition pp. 478-481

Lan Luo

Volume 44, issue 1, 2025

Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach pp. 1-29

Yuyan Wang, Long Tao and Xian Xing Zhang

Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews pp. 30-53

Ishita Chakraborty, Khai Chiong, Howard Dover and K. Sudhir

What Drives Demand for Playlists on Spotify? pp. 54-64

Max J. Pachali and Hannes Datta

Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue pp. 65-83

Jessie Liu and Yi Liu

The Value of Platform Endorsement pp. 84-101

Mimansa Bairathi, Xu Zhang and Anja Lambrecht

Estimating Parameters of Structural Models Using Neural Networks pp. 102-128

Yanhao (Max) Wei and Zhenling Jiang

Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? pp. 129-154

Rupali Kaul, Stephen J. Anderson, Pradeep Chintagunta and Naufel Vilcassim

The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information pp. 155-175

Yuxin Chen, Jinzhao Du and Ying Lei

Online Causal Inference for Advertising in Real-Time Bidding Auctions pp. 176-195

Caio Waisman, Harikesh S. Nair and Carlos Carrion

A Theory-Based Explainable Deep Learning Architecture for Music Emotion pp. 196-219

Hortense Fong, Vineet Kumar and K. Sudhir

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games pp. 220-239

Junming Yin, Yue (Katherine) Feng and Yong Liu

Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015) pp. 240-241

Xin He and Chuntao Li

Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence” pp. 242-242

Jeffrey D. Shulman, Marcus Cunha and Julian K. Saint Clair

Volume 43, issue 6, 2024

Influencers: The Power of Comments pp. 1153-1167

Cristina Nistor and Matthew Selove

Dual Role and Product Featuring Strategy of Digital Platform pp. 1168-1187

Ruitong Wang and Ye Qiu

Don’t Hurry, Be Happy! The Bright Side of Late Product Release pp. 1188-1203

Mushegh Harutyunyan and Chakravarthi Narasimhan

Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax pp. 1204-1225

Andrew T. Ching and Daniel Goetz

Competitive Model Selection in Algorithmic Targeting pp. 1226-1241

Ganesh Iyer and T. Tony Ke

Designing Loot Boxes: Implications for Profits and Welfare pp. 1242-1259

Jin Miao and Sanjay Jain

Getting a Break in Bargaining: An Upside of Time Delays pp. 1260-1278

Preyas Desai and Pranav Jindal

Agency Market Power and Information Disclosure in Online Advertising pp. 1279-1298

W. Jason Choi and Amin Sayedi

Endogenous Inequality in Decentralized Two-Sided Markets pp. 1299-1316

Dmitri Kuksov

Volume 43, issue 5, 2024

Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels pp. 925-952

Fei Long and Wilfred Amaldoss

Using Text Analysis in Parallel Mediation Analysis pp. 953-970

Judy (Zijing) Zhang, H. Alice Li and Greg M. Allenby

Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating pp. 971-985

Jessica Fong

Where Does Advertising Content Lead You? We Created a Bookstore to Find Out pp. 986-1001

Ilya Morozov and Anna Tuchman

Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models pp. 1002-1030

Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason and Hema Yoganarasimhan

Media Formats of Advertising pp. 1031-1051

Song Lin

Multiattribute Search: Empirical Evidence and Information Design pp. 1052-1080

Pedro M. Gardete and Megan Hunter

Peer-to-Peer Markets with Bilateral Ratings pp. 1081-1101

T. Tony Ke, Monic Sun and Baojun Jiang

Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry pp. 1102-1131

Ali Umut Guler, Kanishka Misra and Vishal Singh

Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption pp. 1132-1148

Bryan Bollinger, Kenneth Gillingham, Stefan Lamp and Tsvetan Tsvetanov

Volume 43, issue 4, 2024

Frontiers: Digital Hermits pp. 697-708

Jeanine Miklós-Thal, Avi Goldfarb, Avery Haviv and Catherine Tucker

Frontiers: Can Large Language Models Capture Human Preferences? pp. 709-722

Ali Goli and Amandeep Singh

Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment pp. 723-733

Sebastian Gabel, Dominik Molitor and Martin Spann

Advertising and Content Creation on Digital Content Platforms pp. 734-750

Qitian Ren

Uninformed Choices in Perishables pp. 751-777

Karsten Hansen, Kanishka Misra and Robert Evan Sanders

Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? pp. 778-796

Ye Qiu and Ram C. Rao

Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation pp. 797-816

Cheng Chou and Vineet Kumar

Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace pp. 817-839

Mingyu Joo, Jiaqi Shi and Vibhanshu Abhishek

The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective pp. 840-862

Jiwoong Shin and Chi-Ying Wang

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals pp. 863-884

Ta-Wei Huang and Eva Ascarza

Creation, Consumption, and Control of Sensitive Content pp. 885-902

Yue Wu

Latent Stratification for Incrementality Experiments pp. 903-917

Ron Berman and Elea Feit

Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors” pp. 918-920

Ting Zhang

Volume 43, issue 3, 2024

Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services pp. 469-478

Guangxin Yang, Yingjie Zhang and Hongju Liu

Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting pp. 479-487

Piyush Anand and Vrinda Kadiyali

Pricing Strategy of Competing Media Platforms pp. 488-505

Wilfred Amaldoss, Jinzhao Du and Woochoel Shin

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy pp. 506-522

Sai Chand Chintala, Jūra Liaukonytė and Nathan Yang

Toward an Information-Processing Theory of Loss Aversion pp. 523-541

J. Miguel Villas-Boas

A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries pp. 542-563

Michael A. Wiles, Saeed Janani, Darima Fotheringham and Chadwick J. Miller

Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts pp. 564-589

Ali Goli, Simha Mummalaneni and Pradeep Chintagunta

A Bias Correction Approach for Interference in Ranking Experiments pp. 590-614

Ali Goli, Anja Lambrecht and Hema Yoganarasimhan

Online Search and Optimal Product Rankings: An Empirical Framework pp. 615-636

Giovanni Compiani, Gregory Lewis, Sida Peng and Peichun Wang

Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales pp. 637-672

Stephen J. Anderson, Pradeep Chintagunta and Naufel Vilcassim

How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace pp. 673-693

Xinlong Li and Andrew Ching

Volume 43, issue 2, 2024

Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors pp. 244-253

Frank Germann, Stephen J. Anderson, Pradeep Chintagunta and Naufel Vilcassim

Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis pp. 254-266

Peiyao Li, Noah Castelo, Zsolt Katona and Miklos Sarvary

Frontiers: A Simple Forward Difference-in-Differences Method pp. 267-279

Kathleen T. Li

Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases pp. 280-288

Ioannis Evangelidis

Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste pp. 289-316

Robert Evan Sanders

Platform Manipulation in Online Retail Marketplace with Sponsored Advertising pp. 317-345

Fei Long and Yunchuan Liu

For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment pp. 346-359

Qiyuan Wang

Advertising as Information for Ranking E-Commerce Search Listings pp. 360-377

Joonhyuk Yang, Navdeep S. Sahni, Harikesh Nair and Xi Xiong

Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments pp. 378-391

George Z. Gui

Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity pp. 392-406

Ike Silver and Deborah A. Small

What Cookie-Based Advertising Effectiveness Fails to Measure pp. 407-418

Min Tian, Paul R. Hoban and Neeraj Arora

Unlimited Testing: Let’s Test Your Emails with AI pp. 419-439

Nguyen Nguyen, Joseph Johnson and Michael Tsiros

When the Data Are Out: Measuring Behavioral Changes Following a Data Breach pp. 440-461

Dana Turjeman and Fred M. Feinberg

Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023) pp. 462-463

Jinyi Liu and Tingliang Huang

Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces” pp. 464-464

Bo Zhou and Tianxin Zou

Volume 43, issue 1, 2024

Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube pp. 1-12

Nils Wlömert, Dominik Papies, Michel Clement and Martin Spann

Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube” pp. 13-15

Rebecca Tushnet

Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube” pp. 16-19

Nils Wlömert, Dominik Papies, Michel Clement and Martin Spann

Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis pp. 20-32

O. Cem Ozturk, Cheng He and Pradeep Chintagunta

Intermediaries in the Online Advertising Market pp. 33-53

Anna D’Annunzio and Antonio Russo

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests pp. 54-72

J. Jason Bell, Christian Pescher, Gerard J. Tellis and Johann Füller

Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment pp. 73-91

Jeffrey D. Shulman and Zheyin (Jane) Gu

Welfare Effects of Personalized Rankings pp. 92-113

Robert Donnelly, Ayush Kanodia and Ilya Morozov

Manufacturer–Retailer Relationships and the Distribution of New Products pp. 114-137

Bowen Luo

Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach pp. 138-157

Yael Karlinsky-Shichor and Oded Netzer

Endogenous Consumption and Metered Paywalls pp. 158-177

Chutian Wang, Bo Zhou and Yogesh V. Joshi

Rebates Offered by a Multiproduct Firm pp. 178-191

Samir Mamadehussene

History and Country-of-Origin Effects pp. 192-212

Nan Chen and Zemin (Zachary) Zhong

The Power of Commitment in Group Search pp. 213-228

Xinyu Cao and Yuting Zhu

Commentary on “Dynamic Incentives in Sales Force Compensation” pp. 229-231

Xiangyin Kong, Qi Cheng and Yimin Yu

Rejoinder: Dynamic Incentives in Sales Force Compensation pp. 232-233

Olivier Rubel and Ashutosh Prasad