Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic

Katarina Wetter-Edman (), Daniela Sangiorgi (), Bo Edvardsson (), Stefan Holmlid (), Christian Grönroos () and Tuuli Mattelmäki ()
Additional contact information
Katarina Wetter-Edman: CTF, Service Research Center, Karlstad University, 651 88 Karlstad, Sweden
Daniela Sangiorgi: ImaginationLancaster, Lancaster University, Bailrigg, Lancaster LA1 4YW, United Kingdom
Bo Edvardsson: CTF, Service Research Center, Karlstad University, 651 88 Karlstad, Sweden
Stefan Holmlid: Department of Computer and Information Science, Linköping University, 581 83 Linköping, Sweden
Christian Grönroos: Department of Marketing, Hanken School of Economics, 00101 Helsinki, Finland
Tuuli Mattelmäki: Department of Design, School of Arts, Design and Architecture, 00076 Aalto University, Helsinki, Finland

Service Science, 2014, vol. 6, issue 2, 106-121

Abstract: This paper aims to bridge recent work on Service Logic with practice and research in the Design for Service to explore whether and how human-centered collaborative design approaches could provide a source for interpreting existing service systems and proposing new ones and thus realize a Service Logic in organizations. A comparison is made of existing theoretical backgrounds and frameworks from Service Logic and Design for Service studies that conceptualize core concepts for value co-creation: actors, resources, resource integration, service systems, participation, context, and experience.We find that Service Logic provides a framework for understanding service systems in action by focusing on how actors integrate resources to co-create value for themselves and others, whereas Design for Service provides an approach and tools to explore current service systems as a context to imagine future service systems and how innovation may develop as a result of reconfigurations of resources and actors. Design for Service also provides approaches, competences, and tools that enable involved actors to participate in and be a part of the service system redesign. Design for value co-creation is presented using this model.The paper builds on and extends the Service Logic research first by repositioning service design from a phase of development to Design for Service as an approach to service innovation, centered on understanding and engaging with customers' own value-creating practices. Second, it builds on and extends through discussing the meaning of value co-creation and identifying and distinguishing collaborative approaches for the generation of new resource constellations. In doing so, the collaborative approaches allow for achieving value co-creation in designing.

Keywords: service design; design for service; service logic; service innovation; resource integration; value co-creation; service system; co-design; co-creation (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/serv.2014.0068 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:orserv:v:6:y:2014:i:2:p:106-121

Access Statistics for this article

More articles in Service Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().