Organizational Buyers’ Acceptance of Electronic Procurement Services—An Empirical Investigation in Indian Firms

M. Ramkumar () and Mamata Jenamani ()
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M. Ramkumar: Institute for Financial Management and Research, Chittoor 517541, Andhra Pradesh, India
Mamata Jenamani: Department of Industrial and Systems Engineering, Indian Institute of Technology Kharagpur, Kharagpur 721302, West Bengal, India

Service Science, 2015, vol. 7, issue 4, 272-293

Abstract: This paper presents an extension to the technology acceptance model (TAM) that empirically investigates the impact of managerial interventions (user training, top management support, and technical support) and user-level cognitive belief factors (perceived usefulness, perceived ease of use, perceived complexity and trust) in influencing organizational buyers’ behavioral intention to accept e-procurement services. The primary objective of our research is to evaluate an extended technology acceptance model to understand organizational buyers’ intention to accept e-procurement services thereby integrating both organizational and user-level factors in a mandatory acceptance environment . Further, to develop finer-grained insights, we also investigate the mediating roles of the cognitive belief factors in the relationship between managerial interventions and behavioral intention. Unlike most prior e-procurement research, we focus on individual buyers’ acceptance intention, rather than examining e-procurement implementation and adoption issues at the organizational level. We test our hypotheses with survey data collected from 132 organizational buyers utilizing e-procurement services. The results show that perceived usefulness, perceived ease of use, perceived complexity, and trust are the direct predictors of organizational buyers’ behavioral intention to accept e-procurement services. There is no direct effect of managerial interventions on behavioral intention to accept e-procurement services.

Keywords: e-procurement services; technology acceptance model; managerial interventions; behavioral intention; partial least squares (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orserv:v:7:y:2015:i:4:p:272-293

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