Why Great Strategies Spring from Identity Movements

Hayagreeva Rao () and Sunasir Dutta
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Hayagreeva Rao: Stanford University, Stanford, California 94305

Strategy Science, 2018, vol. 3, issue 1, 313-322

Abstract: We extend the emergent lens on strategy formulation by arguing that great strategies arise from insurgent identity movements. In motivating the paper, we depict Steve Jobs as an activist constituted by the personal computing movement that attacked corporate computing. We discuss the processes that mediate the link between great strategies and oppositional movements, and suggest that the strategist ought to be an activist rather than an analyst alone.

Keywords: competitive advantage; strategy formulation; organizational identity; social movements in organizations (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (4)

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https://doi.org/10.1287/stsc.2017.0046 (application/pdf)

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Working Paper: Why Great Strategies Spring from Identity Movements (2017)
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orstsc:v:3:y:2018:i:1:p:313-322

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