Digitalisation, le nouveau chantier de l'assurance

Ilaria Dalla Pozza and Lionel Texier

IPAG Economics and Management Letters, vol. 14

Abstract: Le monde de l'assurance vit un moment de fort changement du � l'introduction des canaux num�riques; les assureurs sont � la recherche de nouveaux business mod�les pour g�rer la transition. La deuxi�me �dition de la conf�rence Assur-Marketing (IPAG Business School, 12 Juin 2014) organis�e par l'IPAG LAB de l'IPAG Business School et ActuariaCnam, a vu la participation de plus de 150 experts et professionnels du monde de l'assurance pour discuter des th�mes cl� du marketing de l'assurance. Cette premi�re lettre introduit la conf�rence AssurMarketing2014 et pr�sente les interven-tions qui ont �t� faites sur le th�me du multicanal en assurance.

References: Add references at CitEc
Citations: View citations in EconPapers (14)

Downloads: (external link)
https://faculty-research.ipag.edu/wp-content/uploa ... s/Letter_2014-14.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ipg:journl:v:14

Access Statistics for this article

IPAG Economics and Management Letters is currently edited by Frederic Teulon

More articles in IPAG Economics and Management Letters from Department of Research, Ipag Business School
Bibliographic data for series maintained by Ingmar Schumacher ().