Impact of Homebuyer Characteristics on Service Quality in Real Estate Brokerage

Vicky L. Seiler (), Michael Seiler () and James R. Webb ()
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Vicky L. Seiler: Hawaii Pacific University, Marketing Department, Honolulu, HI 96813
James R. Webb: Cleveland State University, Department of Finance, Cleveland, OH 44115

International Real Estate Review, 2006, vol. 9, issue 1, 44-61

Abstract: This study is the first to identify whether specific individual homebuyer characteristics, such as repeat versus first- time, local versus out-of-town, individual versus joint decision-makers, and Web versus non-Web users relate to the rating of a firm’s overall service quality and whether or not the buyer will recommend the firm to others. A hedonic model reveals there is a significant linkage between repeat homebuyers and recommending the firm to others. Variations of the hedonic models are also examined. Specifically, multiple ways to measure each buyer characteristic are considered.

Keywords: service quality; homebuyer characteristics; brokerage (search for similar items in EconPapers)
JEL-codes: L85 (search for similar items in EconPapers)
Date: 2006
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