RESOURCE POTENTIALS FOR AN INNOVATIVE SME - CONCEPTION AND IMPLEMENTATION STRATEGIES

Helmut Wittenzellner and Marc Jakisch

Economy & Business Journal, 2022, vol. 16, issue 1, 1-7

Abstract: For the last decade, it has been noticed that non-chain retailers are steadily diminishing and being squeezed out by other forms of retailing. Particularly noteworthy is the structural change from stationary retail to online retail. Presumably, this structural change has been intensified in recent years by the measures implemented to combat the Covid pandemic. It can be assumed that one solution to combat the decline is to increase sales. Consequently, there is a high interest in providing retailers with an omni-channel distribution solution, to ensure that the stationary retail sector will remain in the future. This paper examines the impact of live-commerce on the retail industry. Project management tools are used to evaluate the market potential of a live-commerce start-up. For this purpose, different revenue models are developed, and a forecast of the future economic potential is made. The analysis and evaluations are based on the German market. This can be seen as representative of all western markets.

Keywords: e-commerce; economic sustainability; live-commerce; omni-channel strategy (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.scientific-publications.net/get/1000055/1665226676522576.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:isp:journl:v:16:y:2022:i:1:p:1-7

Access Statistics for this article

More articles in Economy & Business Journal from International Scientific Publications, Bulgaria
Bibliographic data for series maintained by Svetoslav Ivanov ().