USE OF ECONOMIC INDICATORS FOR ASSESSING THE EFFECTIVENESS OF MARKETING COMMUNICATIONS

Renata Nováková and Vladimír Ovsenák

Economy & Business Journal, 2015, vol. 9, issue 1, 111-117

Abstract: Marketing is not free. Companies give a lot of money on advertising, brochures, exhibitions, various events and the like. In most cases, but they do not know their real impact on profit. The content of my contribution is to point out how important is feedback and use economic indicators to assess the effectiveness of marketing communications.

Keywords: marketing; economic indicators; communication; effectiveness (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:isp:journl:v:9:y:2015:i:1:p:111-117

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