BUSINESS INTELLIGENCE AND SOCIAL MEDIA LISTENING

Tsvetta Kaleynska

Economy & Business Journal, 2015, vol. 9, issue 1, 667-671

Abstract: Business intelligence has been completely revamped over the past decade. After the arrival of social media, all brands realized that the organic insights and business intelligence lays in the conversation online. With that, the present and future of business can be found in social media listening.

Keywords: social media listening; business intelligence; marketing; online trends; online intelligence; business strategies; facebook; twitter; youtube; blogs (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:isp:journl:v:9:y:2015:i:1:p:667-671

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