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Konjoint Analizi Ýle Gazete Tercihlerini Etkileyen Faktorlerin Belirlenmesi

Munevver Turanli (), Dicle Taspinar Cengiz () and Mert Isik ()
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Munevver Turanli: Istanbul Commerce University
Dicle Taspinar Cengiz: Istanbul Commerce University
Mert Isik: Istanbul Commerce University

Istanbul University Econometrics and Statistics e-Journal, 2013, vol. 19, issue 1, 1-26

Abstract: In this study, some factors influencing purchases will be determined for the printed newspaper readers in Turkey. For this determination widely used in marketing research in recent years Conjoint Analysis application is used. In this research,48 students in different age groups in Istanbul Commerce University responded the questionnaire for Conjoint Analysis. Research results on readers, especially women and men and gender was analyzed separately for consideration in the choice of newspapers.

Keywords: Conjoint Analysis; Newspaper Preferences (search for similar items in EconPapers)
JEL-codes: C80 D10 (search for similar items in EconPapers)
Date: 2013
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Handle: RePEc:ist:ancoec:v:19:y:2013:i:1:p:1-26