News Media Literacy Scale: Validity and Reliability

Ismail Aysad Gudekli, Secil Deren Van Het Hof, Mehmet Taha Eser and Mehmet Sebih Oruc ()
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Ismail Aysad Gudekli: Akdeniz University Faculty of Communication, Antalya, Turkiye
Secil Deren Van Het Hof: Akdeniz University Faculty of Communication, Antalya, Turkiye
Mehmet Taha Eser: Aydın Adnan Menderes University Faculty of Education, Aydın, Turkiye
Mehmet Sebih Oruc: Akdeniz University Faculty of Communication, Antalya, Turkiye

Journal of Economy Culture and Society, 2022, vol. 65, issue 65, 61-80

Abstract: The concept of news media literacy is aimed at understanding how and why individuals interact with the news media, how individuals make sense of what they consume, and how individuals are affected by their news consumption. News media literacy represents a skeptical tendency, promoting a critical attitude toward the production and distribution of news content. The study group of the research comprised 499 participants. Exploratory factor analysis indicated that the factor loads of items in the scale vary between 0.54 and 0.82, the scale consists of two sub-dimensions, 9 items in total—the total variance explained by the dimensions is 40%. Confirmatory factor analysis confirmed the fit indices (Chi-square/df: 4.70; RMSEA: 0.084; SRMR: 0.064; TLI: 0.87; CFI: 0.91; GFI: 0.95; AGFI: 0.91) were found within acceptable limits. The Cronbach’s Alpha and McDonald’s Omega values for the sub-dimensions and the whole of the scale vary between 0.83 and 0.86. Simultaneously, it was concluded that content validity and convergence validity were provided within the scope of the research. As a result, the analyses conducted within the scope of the research show that the News Media Literacy Scale is a valid and reliable measurement tool.

Keywords: News media literacy; scale development; communication (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ist:iujecs:v:65:2022:65:1:p:61-80

DOI: 10.26650/JECS2021-837512

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