Business Intelligence as a Strategic Asset: Enhancing Decision Quality, Effectiveness and Performance in NGOs

Majd Helal and Meral Taşkın
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Meral Taşkın: Marmara Üniversitesi

Journal of Economy Culture and Society, 2025, vol. 70y, issue 71, 221-238

Abstract: The exponential growth of unstructured data has prompted organizations to adopt Business Intelligence (BI) tools. While BI adoption in profit-seeking sectors is well-studied, its use in non-governmental organizations (NGOs) remains underexplored. This study aims to fill this gap by investigating how BI technologies enhance decision-making quality, organizational effectiveness and performance in NGOs operating in Türkiye. Grounded in the Resource-Based View framework, the study posits that data quality is critical for BI to improve decision-making quality, ultimately leading to improved organizational outcomes. Survey data collected from 178 NGOs reveal findings consistent with the existing research in the for-profit sector. The results demonstrate that NGOs can leverage BI tools to optimize resource allocation and program implementation, align decision-making processes with their missions and goals, better serve their stakeholders, improve program outcomes, and enhance overall organizational effectiveness and performance. This study makes a significant contribution to the literature by highlighting the key role of BI technologies in the non-profit sector. Ultimately, this study underscores the transformative potential of BI technologies in improving decision-making and organizational outcomes in NGOs, offering a valuable foundation for future research and practical applications in the sector.

Keywords: Business Intelligence; Decision-Making Quality; Organizational Performance; Organizational Effectiveness; Non-Governmental Organizations (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ist:iujecs:v:70y:2025:i:0:p:221-238

DOI: 10.26650/JECS2024-1552780

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