Examining Individuals’ Attitudes Toward Electronic Money in the Framework of the Technology Acceptance Model

Aysen Bakkaloglu () and Yavuz Toraman
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Aysen Bakkaloglu: Nişantasi Universitesi, Iktisadi, Idari Sosyal Bilimler Fakultesi, Ekonomi Bolumu, Istanbul, Turkiye
Yavuz Toraman: Akdeniz Universitesi, Uygulamalı Bilimler Fakultesi, Uluslararasi Ticaret ve Lojistik Bolumu, Antalya, Türkiye

Journal of Economic Policy Researches, 2022, vol. 9, issue 2, 475-494

Abstract: Technological developments manifest themselves in economic activities as well as in all areas of life. The ever-increasing marginal cost of time necessitates the rapid completion of economic activities, as with many other issues. Understanding consumers’ attitudes toward e-money is greatly important for being able to understand the behaviors exhibited during today’s economic activities because almost every area of life has become digital now, and many transactions have started being carried out by methods other than physical money. This study aims to examine the status of e-money applications in Turkey, individuals’ attitudes toward e-money there, and their approaches to using it within the framework of the technology acceptance model (TAM). Within the framework of the research, a survey study has been carried out with the participation of 165 people residing in Istanbul who have a master’s degree education level or higher, who are knowledgeable about e-money, and who work in companies operating in the finance sector. The data obtained from the surveys revealed results by respectively completing reliability and validity analyses and by applying correlation and path analyses, forming hypotheses, and conducting R² analyses. The study results have determined the perceived ease-of-use regarding e-money applications, especially within the framework of TAM, to positively affect individuals’ perceptions regarding its benefits and their intentions to use it. Perceived benefit is also another factor that was found to affect individuals’ intentions to use e-money.

Keywords: Electronic money; e-money; consumer behavior; planned behavior theory; technology acceptance model JEL Classification : E42; E49; E58 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ist:iujepr:v:9:y:2022:i:2:p:475-494

DOI: 10.26650/JEPR1099057

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