Consumers’ Knowledge about Product’s Country-of-Origin and Its Impact upon Sensorical Product Evaluation

Tina Vukasovic
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Tina Vukasovic: International School for Social and Business Studies, Slovenia

International Journal of Management, Knowledge and Learning, 2015, vol. 4, issue 2, 181-195

Abstract: The aim of the research was to determine consumer perceptions of food products regarding the knowledge about the product’s origin and the potential impact on the sensorical evaluation of other product properties. The research results represent a deeper investigation of the impact of origin on consumer perceptions. An integrated approach to the research of impacts of product origin was chosen in order to form interlinks between knowledge about product origin and its other sensorical properties.

Keywords: consumer behaviour; country-of-origin; experiment; food product; knowledge; knowledge management (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:isv:jouijm:v:4:y:2015:i:2:p:181-195

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