Web Data Analytics and Tools - A Review

S. Vinothini, K.Vishwa, M. Ninushiya, V. Arthi and M. Arunachalam

International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 2024, vol. 10, issue 5, 176-181

Abstract: The objective of web analytics is to function as a business metric for promoting specific products to the purchasers who are presumably to shop for them and to work out which products a selected customer is presumably to get. This helps improve the ratio of revenue to marketing costs.In addition to those features, web analytics may track the clickthrough and drill down behavior of consumers within an internet site, determine the sites from which customers most frequently arrive, and communicate with browsers to track and analyze online behavior. The results of web analytics are provided within the sort of tables, charts and graphs.

Keywords: Web Analytics; Web Data Analytics; Clickstream; CI; VOC; Data insights; Strategy Planning (search for similar items in EconPapers)
Date: 2024
Note: Article URL: https://ijsrcseit.com/home/article/view/CSEIT2410599
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ijsrcseit.com/home/article/view/CSEIT2410599 Article URL (text/html)
https://ijsrcseit.com/home/article/download/CSEIT2410599/CSEIT2410599 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jbh:ijsrcs:v10:y2024:i5:id:303

DOI: 10.32628/CSEIT2410599

Access Statistics for this article

More articles in International Journal of Scientific Research in Computer Science, Engineering and Information Technology from International Journal of Scientific Research in Computer Science, Engineering and Information Technology
Bibliographic data for series maintained by Pankaj Sharma (USA) ().