New Lessons of International Business (The basic constraints and the risks for the marketers)

S. Rajaram ()
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S. Rajaram: Lecturer (MBA), Arumlmigukalasalingam College of Engineering, Krishnankali, Tamilnadu.

Journal of Commerce and Trade, 2005, vol. 0, issue 1, 23-27

Abstract: International business is controlled by the international trading enviornment through global economy. A marketer can only be said smart if he keeps a close eye on the various bearing issues, taking place in the global economy. Apart from such issues, some basic constraints and the risks inbuilt within the economics of the countries also set the path for international business. Regulatory measures, Economic trade unions, Cumbersome procedures & other international problems are the basic constraints which must be focussed closely. On the other hand, commercial risks, political risks, legal risks, cargo risks, credit risks and foreign exchange fuluctuations risk are the risks which can prove to be fatal for the marketer.

Keywords: stress; employee attraction; pressure; turnover; retention strategies (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2005
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