Service Loyalty Measurement: A Confirmatory Factor Analysis Through Reliability Assessment

Duraipandian Israel () and Clement Sudhahar
Additional contact information
Duraipandian Israel: Associate Professor, School of management, Karunya Deemed University, Coimbatore.

Journal of Commerce and Trade, 2005, vol. 0, issue 1, 45-51

Abstract: It has been an observation that long-term relationships with the customers enhances the profitability. The study of customer loyalty and business performance has been a focus in the customer relationship management. SERVLOYAL is conceptualized as an interaction of attitude and behaviour such that the behaviour (loyalty) is determined by the strength of relationship between relative attitude and repeat patronage. In the present study, the colleted response were analysed for their scale properties through a confirmatory factor analysis (CFA) using a Structural Equation Modeling (SEM) package through Amos versiton 5.0. The present study is a real sample study to check the service loyalty, the needed one in the service marketing research.

Keywords: stress; employee attraction; pressure; turnover; retention strategies (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2005
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.jctindia.org/october2005/v0i1-8 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jct:journl:v:0:y:2005:i:1:p:45-51

Access Statistics for this article

Journal of Commerce and Trade is currently edited by Dr. Himanshu Agarwal

More articles in Journal of Commerce and Trade from Society for Advanced Management Studies
Bibliographic data for series maintained by Dr. Himanshu Agarwal ().