Social Norms and Reward System Affecting Entrepreneurial Intention
Dr. H. C. Kothari ()
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Dr. H. C. Kothari: Assistant Professor, Department of Management Studies, Shriram Institute of Management and Technology, Kashipur, U. S. Nagar, Uttarakhand, India.
Journal of Commerce and Trade, 2015, vol. 10, issue 1, 20-25
This study is an attempt to identify social norms that affects the entrepreneurial intention in the entrepreneurially deficient state uttarakhand. The empirical study is based on a sample of 880 graduation final year students studying in different colleges of uttarakhand. On the basis of literature review and focus group interviews a questionnaire was prepared and administered on the sample. Pearsionâ€™s chi-square test was used to find out statistical relationship between the respondents with and without entrepreneurial intention and their perception for social norms and studentâ€™s t-test was used to compare mean score and significance of the results. Only two variables which are stated as, â€œmaximum people want to do salaried job in our societyâ€ and â€œmore often a person who is unable to get job, starts his/her business in our societyâ€ were found statistically significant. T-test also supports this finding. Only one variable which is asked as, â€œmore often a person who is unable to get job, starts his/her business in our societyâ€ was found statistically significant. The mean value of the response for this item is also high for the respondents with non-entrepreneurial career choice than the respondents with entrepreneurial career choice. The findings of t-test used to examine the relationship between overall score of the social norms and career choice of the respondents, are also non significant.
Keywords: Entrepreneurship; Entrepreneurial intention; Social Norms; Chi-Square test; t-test (search for similar items in EconPapers)
JEL-codes: L0 Z0 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:jct:journl:v:10:y:2015:i:1:p:20-25
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