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E-commerce: Enhancing Growth for SMEs in India

Ashwani Sharma and J. N. Sharma
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Ashwani Sharma: Assistant Professor, Business Administration SVB College of Education, Meerut Research Scholar (C.C.S. University, Meerut)
J. N. Sharma: Lecturer, Library Science D.N. (PG) College, Meerut

Journal of Commerce and Trade, 2015, vol. 10, issue 2, 103-107

Abstract: ndian Small and medium enterprises (SMEs) or small and medium-sized businesses (SMBs) continue to chug along with their growth story. With their huge potential, the Government of India is taking different measures to increase their competitiveness in the international market but there is still a lot required to give much needed thrust to SMEs. The decade that has gone by has seen tremendous growth in internet penetration across India this has given a large number of small businesses an opportunity to reach out to global market using e-commerce platforms Business-to-business e-commerce platforms provide small businesses with opportunities to establish their presence on the internet by providing them a one-stop shop, identifying potential trading partners, learning more about global trade, sharing trading experience and letting buyers and suppliers communicate and interact effectively, hence conducting business deals successfully.

Keywords: SMEs –small and Medium Enterprise; SMBs- Small and Medium Businesses; E Commerce- Electronic Commerce; EDI- Electronic Data Interchange; E-Marketing – Electronic. (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2015
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Handle: RePEc:jct:journl:v:10:y:2015:i:2:p:103-107