Service Quality and Its Impact on Customer Satisfaction in Shopping Malls

S. C. Vetrivel ()
Additional contact information
S. C. Vetrivel: Assistant Professor, School of Management Studies, Kongu Engineering College, Perundurai Erode, Tamilnadu

Journal of Commerce and Trade, 2015, vol. 10, issue 2, 48-52

Abstract: Retail industry plays a significant role in increasing productivity across a wide range of consumer goods and services, and it is a big business in developed countries, and it is in a much more organized format in India. Most of the retailing in India happens in the un-organized sector with over 12 million retail outlets of various sizes and formats. Retailing involves direct interface with the customer and co-ordination of business activities from end-to-end right from the concept or design stage of the product and delivery of service to the customers. Changing customer’s lifestyle and the competitive environment has made the customers’ expectations grow high. The retailers were more concise with satisfying their customers since the customer satisfaction will be the core point of improving the retailer’s products and services. So the researcher has made an attempt to measure the satisfaction level of customers in the shopping mall.

Keywords: retail; business; product; services; customer. (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.jctindia.org/index.php/jct/article/view/o15-scv (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jct:journl:v:10:y:2015:i:2:p:48-52

Access Statistics for this article

Journal of Commerce and Trade is currently edited by Dr. Himanshu Agarwal

More articles in Journal of Commerce and Trade from Society for Advanced Management Studies
Bibliographic data for series maintained by Dr. Himanshu Agarwal ().