A Study to Analyze Perception of Customers towards Visual Merchandising Techniques in Indore City

Mallika Singh () and Dr. Deepak Shrivastava ()
Additional contact information
Mallika Singh: Research Scholar, Institute of Management Studies, Indore, Madhya Pradesh (India)
Dr. Deepak Shrivastava: Professor, Institute of Management Studies, Indore, Madhya Pradesh (India)

Journal of Commerce and Trade, 2016, vol. 11, issue 2, 15-19

Abstract: Visual merchandising techniques are the important factor which influence the customers shopping pattern and also gives chance to retailers to beautify their stores. With the help of VM techniques retailers can make their stores appealing and can create an attractive image of stores in the mind of customers. The present study attempts to analyze the perception of customers in the direction of visual merchandising. For the purpose store ambiance, design layout and window display techniques of VM were considered to study the perception of customers. The t-independent test was applied and results reported that the perception of males and females on all the three techniques have different. In other words, male customers and female customers perceive these techniques differently.

Keywords: Visual Merchandising; Perception; Store ambiance; Design layout; Window Display. (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.jctindia.org/index.php/jct/article/view/o16-msds (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jct:journl:v:11:y:2016:i:2:p:15-19

Access Statistics for this article

Journal of Commerce and Trade is currently edited by Dr. Himanshu Agarwal

More articles in Journal of Commerce and Trade from Society for Advanced Management Studies
Bibliographic data for series maintained by Dr. Himanshu Agarwal ().