 A Study of Factors Affecting on Online Shopping Behaviour of Consumers in Meerut Urban AreaAnubha ()
Journal of Commerce and Trade, 2019, vol. 14, issue 2, 54-59 Abstract: E-Commerce is exchange of information using network-based technologies. In the present high cost situation, e- Commerce can be used as a competitive strategy. It successfully includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. On-line shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global market. The major benefit of online shopping is the ability to 'compare the products and the prices' easily. Instead of running around to several different traditional stores and trying to remember or write down details such as prices and features, the shopper can simply open two or more browsers to easily compare more than one item. Additionally, there are several websites and online retailers which make comparison shopping even easier. These websites may even provide charts which compare features for similar products to enable the online shopper to make an accurate comparison of two or more items before making a purchase.The potential growth of online shopping has triggered the idea of conducting a study on online shopping in India. The present research paper has used Qualitative and Quantitative research methods to study the impact of Demographic factors of consumers on on-line shopping parameters like satisfaction with on-line shopping, future purchase intention, frequency of on-line shopping, numbers of items purchased, and overall spend on on-line shopping. The data was collected through Questionnaires from urban area of Meerut district. The results of study reveal that on-line shopping in India is significantly affected by various Demographic factors like age, gender, marital status, family size and income. The results of the study could be further used by the researchers and practitioners for conducting future studies in the similar area.Key words: E-commerce, On-line shopping, Demographic factor, Age, Gender, occupation, Income. Keywords: Demonetization; Startup; Make in India; Mudra Yojna; Unified Payment Interface (UPI); Unstructured Supplementary Service Data (USSD) and E-Commerce (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:jct:journl:v:14:y:2019:i:2:p:54-59 Access Statistics for this article Journal of Commerce and Trade is currently edited by Dr. Himanshu Agarwal More articles in Journal of Commerce and Trade from Society for Advanced Management Studies |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.